Thursday, 21 February 2013

I'm sure the first question you have is. What is 'sugru'?

Well, take a look at this video for a lively introduction! 



For the next 5 weeks students from the 2nd year of the Creative Advertising course will be working on adding some energetic and insightful advertising thinking to sugru's already impressive product design.

In groups they will be working out who they think the target audience is, how they see sugru fitting into their lives and then producing a range of creative solutions to communicate that, from billboards to radio ads.

They'll then be presenting this work to sugru in two days of client presentations in March. 


To kick this project off, last Monday we had a live Skype briefing from James Carrigan (who you may recognise from the video above) who talked to us about the story of 'sugru', how it was invented, the long journey to turn it from a great idea into a great product and fielded a host of questions from the students. 

Here's what 2nd year Jenni Trotter had to say:

'I think it is safe to say none of us were sure as to what to expect from this mysterious 'superbrief', and I don't think any of us imagined 'sugru' to come along. 

After watching the 'What the flip is sugru?' video we experienced our first live briefing over Skype from James at sugru HQ. Encouraged by his enthusiasm for the product and even more so when we recieved our own packs of Sugru to play with, our 'superteams' were ready to go.

Now a week into project, momentum is as high as ever. We are all fuelled by the excitement of the chance to make something creative and interesting for such a great product.'


With such a short amount of time to produce a large amount of work the pressure is really on.

Check back in late March when we'll be updating you on the students progress during their live client presentations.

Wednesday, 20 February 2013

Yesterday the third year art directors were lucky enough to have a full day workshop with world-renowned advertising art director Alex Taylor.

Acknowledged as one of the UK’s most respected and acclaimed art directors, Alex Taylor has gained an international reputation for her prolific award-winning work in advertising.

Alex regularly visits the Lincoln Creative Advertising course and it's great to give the students the opportunity to learn from the best.

Here are a few photos from the day. We're not showing the work that was completed in the workshop because it has been known that people have copied the work completed by our students (naughty, naughty!). If only you had seen it! It was brilliant stuff!



Thursday, 14 February 2013

Our students like to embrace all culture, from Shakespeare to internet memes.

They also like to celebrate when they hit a deadline and hand in for a competition.

Finally-

-and perhaps more than anything-

-they like to dance.

Wednesday, 13 February 2013

Viki 'what are you looking at' Willis in full debate mode.

In order to be good at Creative Advertising you need to be able to construct a good argument. Constructing good arguments requires looking at things from all sides and only when you fully understand your subject can you create innovative and persuasive advertising strategies.

That's why the Creative Advertising course holds an annual Great Debate competition between the Level 1 and 2 students. The students have to know the subjects they will be debating inside out and be able to present an equally good case for and against their subject matter. The students don't know which side of the argument they will be promoting until they enter the 'debating arena' and only have a couple of minutes to compose themselves before the battle of minds begins. Preparation is key and the students that have done the most extensive research will inevitably progress the furthest in the competition.

'A-Levels easier to pass now, yes or no'?

 
 'Which would win, a horse-sized duck or 100 duck-sized horses?'

The competition runs at a hectic pace with second years and first years squaring off against each other whilst the third years sit in judgement and decide which teams proceed into the next round. The questions range from the esoteric to the plain bizarre and a successful debater doesn't allow their personal feelings to enter into the discussion – it's all about creating the strongest argument.

After much heated debate thirty six teams were whittled down to just two, Joe Lovett & Becky Cartey Vs Harry Price & Alicia Job making up an all first year final. After a titanic struggle Joe and Becky emerged as this years Great Debate champions and will get the chance to defend their crown in next years competition.

 
Two Norwegian internationals were on the first year team this year.

 
180 minutes, 36 teams and 5 debates all leading to...... the final!

All this debating is great practice for developing a sound advertising brain and keeps everybody sharp. Now, which is best, poster advertising or social media?

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