Friday, 3 May 2013

Last week the Creative Advertising course was very honoured to welcome Sir John Hegarty to speak to students, staff and Lincoln's design and marketing companies.


In case you don't know (shame on you), Sir John Hegarty is one of the world’s most awarded and respected admen. In a career spanning six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.

In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for 30 years.

John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame.

He sits on the Board of Trustees of the Design Museum and in 2007 John was awarded a Knighthood by the Queen in recognition of his services to the advertising and creative industries.

In June 2011, John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, John was honoured for his creativity at the Cannes International Advertising Festival, being the first recipient of the inaugural Lion of St Mark’s Award. He was also invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns.

John visited us here in Lincoln a few years ago and so the excitement and expectation beforehand was huge.

John gave a wonderful presentation called '10 reasons why this is the best time to be in advertising' and he showed some of BBH's finest work and left us all with some great advice about creating effective advertising today and how to successfully make it in the industry. It was truly inspiring talk full of optimism, humour, great stories and words of wisdom. 





Photos: Jaki Fisher

The talk was in initiated by the University's Creative Advertising Society and so big thanks need to go Ryan Delany & Emma Thomas for helping publicise the event. Thank you also to School Officer Anna Martin for sorting everything out and ensuring that it all ran smoothly. 

And finally, of course, an enormous THANK YOU to Sir John for so generously taking the time to come and see us again in Lincoln. We really appreciated your time and energy and are looking forward to welcoming you back to Lincoln again some time soon.

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