I would like to introduce you to some on of the 'badass gals' who graduated from Lincoln Creative Advertising. Badass.gal, a project by The Young Creative Council for International Women’s Day, is doing a sterling job of highlighting talented creatives. The idea behind the website is to celebrate young female creatives that are already going above and beyond and we are incredibly proud to have such an extensive cohort on their books! Each entry is accompanied by a short biog - do check them out to find out what they have been up to!
Beth & Shannon - Black Cab Book Crit
Katie & Shivani - #Globalbookcrit
Louella Minter - Bandstand
Ellen Luff - Freelance Photographer & Typographer
Jody & Marianne - VCCP
(Han) & Becks - currently on placement at Leo Burnett
Carys Thomas - Above + Beyond
Abi Williams - VCCP
Kirsty & Torunn - Interns at M&C Saatchi
Josie & Sarah - MediaCom Beyond Advertising
Chaz & Nina - MullenLowe, London
Suzi Paddison - Karmarama
Chloe Bishop - Antidote
Ex Lincoln Creative Advertising graduate, Carys Thomas (Above + Beyond) has been working hard on this neat campaign for OnePlus. Carys graduated in 2016, is a YCN ECB brief winner, D&AD New Blood pencil winner and has already made significant waves within the industry being featured on Badass.gals. Nice one Carys!
Ex Lincoln Creative Advertisers Nina & Charlotte are the creative team behind this advert for Education & Employers by MullenLowe. A well observed and very thoughtful piece of work which asks society to drop the 'female' tag. Well done you two!
Good luck to Level 1 & Level 2 competing in this years YCN competition. Let's hope it's another good haul! And the same goes for Level 3 with your D&AD entries!
Digital marker visuals are all very well but I miss the smell of an N60 marker.
Ever wondered how to create an effective marker visual? You might be great at concepts but not so good at drawing, there's no need to worry because help is at hand, ex-Lincoln creative Advertising students Greg harvey and Jack Patarou have started Scamp School. Scamp school is a YouTube channel that guides you through the processes of creating concept visuals, both digitally and with marker pens.
Greg and Jack's tutorials make the whole process very clear and they are full of very useful hints and tips to render your concept in a professional looking manner.
Some might say the Greatest Debate yet, some might not.
The debate gets heated, meanwhile, Liv knits a tiny jumper.
Annie (the tallest girl in the world) waits in anticipation.
Sometimes a panoramic can distort an image, but that's actually what Phill looks like, we shouldn't laugh.
Justin's impromptu Maths lesson.
Emma holds her chin, the international sign language for 'I don't believe you'.
After the rap battle, the final round begins on our wonderful terrace.
Every year we run this fantastic event called the Great Debate, recognised in industry as ''one of the best dynamic training tools they've heard about' and that's a direct quote.
The First and second years are put into pairs in their respective year groups. They have a week to research five questions, each of which have a Yes or No response...or Skips or Quavers.
It is judged by the third years and the students competing will not find out which question is in which round until just before the round begins.
They only find out which side of the debate they must fight for seconds before the round begins
It's all about understanding not only your argument but also the perspective of your opponent. As well as this, being audience aware is vital - the third years do not suffer fools gladly.
Justin (Level One Co-Ordinator) was too devastated to write this post this year, an all Level 2 final was too much for him, the second years finally putting an end to his impressive winning streak. Nathan and Bean (Jake) battled Rory (last year's GD winner) and Gus in the final. It was a closely fought match and with only one vote in it, Nathan and Bean were finally crowned champions of this years Great Debate.
A huge thank you to the third years taking time out of their busy schedule to help support this years debate and to all students who took part this year.
Ikea Klikk, the app that only gives you one chance to get your photograph right.
Ex-Lincoln Creative Advertising students James Boomsma and Bjorn Conradi have been busy creating an app for Ikea that only allows the user to take just one picture. The point of the app is to bring thought back into the composition, timing and lighting of a camera shot, rather than just rattling off a lot of shots, selecting the best and then editing it afterwards.
The team helped create the work at DDB Brussels in order to promote Ikea's 2016 art collection of work by famous photographers. The app called Klikk (Dutch for Click) is a very clever idea that really gets to the heart of taking a good picture, the article by adweek explains more about the concept and it's execution. Say cheese.
‘Our final day in the Big Smoke arrived. Only one more day of flat whites, edgy Instagram posts and of course visiting agencies (that’s what we’re there for, right?).
The morning was a pick and mix of London for most. Some taking the time for book crits, others for a sight see. Until we all convened at BBH in the early afternoon. The agency that zags, when the rest zig. We’d walked in on a talk as part of their craft week, a week which aimed to promote craft within the industry. There, we met a fantastic ex-Lincoln team, Claire and Maria. These super smart guys spent their entire afternoon teaching us the tricks of the trade, and filling us full of caramel bites. A presentation in how to present yourself in book crits, how to pitch your work, and how to note feedback was incredibly helpful – I’m sure to say the entire group learned a huge amount.
We eagerly pinned our work onto the glossy walls, we’d been working on a brief to ‘Change peoples lives through colour’. Some interesting executions were pitched. Our work was subject to an honest crit, letting us know of our presentation, the standard of our work, and also ourselves, the key is to let your personality show throughout – yes Anisha.
Toby was concerned by the amount of water on the table, Phill and Carys ‘unintentionally’ matched with their outfits (#teamgear) and some of us spent more time in the nibbles than others – who wouldn’t eh’.
Following a great afternoon, the agency’s music night kicked off in the evening, with some of us even popping out for a few chips from the endless KFC buffet – a lot of buckets that’s for sure.
And with a late train home, our London week was finally brought to a close. It’s fair to say we learnt an unbelievable amount from the industry. We met a bunch of incredibly talented people, and decided that we’d probably not need to drink for a week afterwards. Seriously, thanks to all the agencies that hosted us, fed us, and imparted their wisdom to some excitable creatives.
It’s simply made us even more ambitious.’
Two UFO's tried to get into the picture (they love being in group photos).
So our last agency stop was visiting FCB inferno. We were introduced to Tim Palmer a creative director at the agency who also happens to have studied with our very own Mike Belton. We were then set a live brief for Barnardo's by Tim and his lovely strategist, and were given until the end of the day to smash it. The fact it was a live brief added a little pressure to impress.
We then returned later with what we all hoped were golden ideas and took it in turns to present them to Tim and the creative team behind the Barnardo's campaign. They all gave great feedback on every idea and took time to suggest ways to make the idea even stronger. They were genuinely excited about a lot of the work we showed. After stealing some colourful note pads we all left FCB Inferno on a high (metaphorically) and raring to go back with the hope of a placement. See you soon FCB Inferno. - Mirella
Jo does Rabbit shadow puppets in order to impress the staff at GREY
After the nice change of a late start, either filled with fancy breakfasts or yet more book crits, we all met up at Hatton Garden to visit the Grey offices. Unfortunately a large number of Group A were banned from the area (something about a heist?) but we went ahead regardless, and met in the reception where we hurriedly practiced our pitches for the Bose brief. The day started with a quick tour from past Lincoln team Rob and Sam who helped give us a feel for the agency, best summed up by the line ‘famously effective’. Seeing as Grey have created some amazing work in the past we were spoilt for choice with the people who came to speak to us and got to meet both Rasmus Smith Bech part of the team that created Volvo Life Paint and also Simon Brotherson one of the ECD’S. As if the array of Mcvities goodies on the table wasn’t enough, Simon brought with him two huge boxes of his own past D&AD annuals with him and handed them all out for us to keep. We were told to study them cover to cover, and make sure that within our work we spend time and effort on craft. Following his whirlwind talk, Simon left just about as quickly as he arrived and was followed by Lex and Jamie the team in charge of placements before we had a crit of our Bose work for sound cancelling headphones. Two lucky pieces of work won, and were awarded the chance of a book crit with Lex and Jamie to help get their book London ready. At the end of the day yet more beers were handed out and we took to the streets to find free wifi to prepare for BBH tomorrow.
