Last Thursday saw the Level 2 University of Lincoln Creative Advertising students take part in the legendary Superbrief Day.
Superbrief Day involves the students being set a brief and working on it for just one hour; the solutions being critiqued and then immediately having another brief following the same timescale. This pattern carries on all day with only a short break for lunch.
By the end of the day the students (and staff!) feel a little frazzled but they also get used to coming up with ideas very quickly as well as learning how to focus on the most important aspects of a brief.
Although incredibly demanding, this year's Level 2 Superbrief Day was a resounding success with the students, who could clearly see the benefits of working in such a focused and rapid way.
'So what you're saying is...'
Speed is of the essence
Here comes the third brief of the day...
Life in the fast lane
Last Thursday saw the Level 2 University of Lincoln Creative Advertising students take part in the legendary Superbrief Day.
Superbrief Day involves the students being set a brief and working on it for just one hour; the solutions being critiqued and then immediately having another brief following the same timescale. This pattern carries on all day with only a short break for lunch.
By the end of the day the students (and staff!) feel a little frazzled but they also get used to coming up with ideas very quickly as well as learning how to focus on the most important aspects of a brief.
Although incredibly demanding, this year's Level 2 Superbrief Day was a resounding success with the students, who could clearly see the benefits of working in such a focused and rapid way.
'So what you're saying is...' Speed is of the essenceHere comes the third brief of the day...Life in the fast lane
'So what you're saying is...'
Speed is of the essence
Here comes the third brief of the day...
Life in the fast lane
