Creative team Charley Gray and James Hobbs graduated from the Creative Advertising course 2010 and spent 5 months at Team Saatchi on placement after leaving Lincoln. They worked on Continental Airlines, Closer and Olay amongst other things. During that time they had plenty of stuff go live including their first TV ad, digital escalator panels and an event at Paddington Station.
They left left Team Saatchi and joined Rapier and have been there for 4 months now. To date they’ve worked on Travelodge, Yell and Symantec.
As we've mentioned in previous posts on the blog, they won The Shelf 2010 and Cream 2010 along the way.
>>> Breaking news <<<
As we've mentioned in previous posts on the blog, they won The Shelf 2010 and Cream 2010 along the way.
Here's a photo of them taken via 'camera number 1' on Rapier's innovative website:-
Yesterday Charley and James' transvision panels went live for Yell.com.
These ground breaking ads will appear on JCDecaux screens at 16 major railway stations across the UK. The screens will syndicate content from Yell with the destination of the next departing train so that people on the platforms will see different reviews and local business information relevant to their journey and the time of day.
For example, if the next departing train is bound for Southend-on-Sea at lunchtime, the copy on screen might include something like, “Heading to Southend-on-Sea? Try Southchurch Park Café,” and then provide contact details for the local business as well as a real customer review, “A great place for coffee and cake, or tea and biscuits,” before ending with the call to action, “Visit Yell.com for reviews wherever you’re heading.”
For example, if the next departing train is bound for Southend-on-Sea at lunchtime, the copy on screen might include something like, “Heading to Southend-on-Sea? Try Southchurch Park Café,” and then provide contact details for the local business as well as a real customer review, “A great place for coffee and cake, or tea and biscuits,” before ending with the call to action, “Visit Yell.com for reviews wherever you’re heading.”
