Thursday, 29 October 2009
They will be working with a team of film students to help them shoot and produce their ads which should be a great experience for all concerned.
Very well done you guys. This was a VERY competitive selection process and you've done incredibly well in getting chosen. So the best of luck with it all, stock up on the Pro Plus, and we'll all be watching this space to see how you get on.
Wednesday, 28 October 2009
Justin used the Odeon as a great backdrop to magnify the whole lecture experience whilst students listened to/watched diverse audio and visual examples ranging from Premier League football matches and Alfred Hitchcock's 'The Birds' to the way psychologists build rapport and how sound enforces the illusion of visual storytelling.
It all came together to form an incredibly entertaining picture of how all information informs the story of our world and how sound can work to improve effective communication! Or when ignored... destroy it!
At the end there was also a big round of applause for The Odeon cinema who were heavily heavily involved in the event along with specific thanks to John, the projectionist and Gordon, the manager of the Odeon.
What a brilliant event.
Saturday, 24 October 2009
Nice work Stu & Sean > hope to see you back in Lincoln soon! Keep spreading the good word...
Monday, 19 October 2009
Friday, 16 October 2009
"This week me and my twin sister Rosie sat in the Tate Modern as part of Damien Hirst's part in the PopLife exhibition. We had to sit beneath two spot paintings (1992), dressed the same, and doing the same thing for four hours at a time. We had three shifts, which doesn't sound like a lot of hours, but it sure feels longer when people are constantly staring at you!
Thursday, 15 October 2009
Wednesday, 14 October 2009
"Our first treat back as 3rd years, was a visit by Advertising legend Dave Morris, and in three groups, over three days we took part in intensive 1-day lecture/seminars. With the help of Sun Tzu’s The Art of War, and bribery (we all put a pound into a prize fund) he enticed us into selling the impossible.
Some of the subjects we had to promote were:
- Get men to wear cosmetics?
- Encourage Parents to smack their kids?
- Promote abstaining from sex until you’re 18?
- Encourage young people not to go to University.
No problem! A one minute presentation from each of us was followed by a discussion and critique of our work.
All this was interspersed with presentations from Dave, including a follow-up to one he gave last year on the ‘Creative Pyramid’, and an exercise in strategy with some great examples from past and present campaigns. At 5 o’clock Dave perked us up with the reminder that a pair of us would soon become £18 richer [the ‘put a pound in’ prize fund].
A vote cast on our reworked ideas, which saw a team from each of the three groups go away with the prize money and their colleagues esteem!"
Ruby, Ruby, Ruby, Ruby - Level 3
Tuesday, 6 October 2009
Even though it is no longer 'live', but still online, I would encourage all of you to have a good trawl of its content. There's a huge amount of very good advice here. It's not all bad news though: according to the last post much of Scamp's content is going to be published in a book next year. This promises to be very useful. Can't wait, Simon...
RIP Scamp - you will be fondly remembered.