Wednesday, 4 July 2012

D&AD Success

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Congratulations to Claire Stokes and Christina Smith on winning a highly coveted D&AD Yellow Pencil. D&AD is one of the most prestigious international awards in advertising and to be recognised in this way is testament to the effort that the girls put into their work.

Christina and Claire looking very happy indeed.

Hundreds of students from around the world enter into the competition and the standard of work is extremely high so to win amongst such company shows just how well they have done. The girls won the Digital Advertising category and the client for this years competition was Spotify. Claire and Christina came up with an idea that neatly tied together the strengths of Spotify and Facebook to create a campaign that rewarded music fans for their dedication. 
 
Time to clear some room on the mantlepiece. 

Claire & Christina's winning work.

The awards ceremony was held at Old Spitalfields Market in East London and the awards were presented by D&AD President Rosie Arnold and D&AD Chairman Tim Lindsay. The ceremony was an exciting and fun packed evening for all involved and was an event that the girls will remember for a long time.

The awards ceremony in Spitalfields Market.

 The girls also featured highly in another D&AD competition category, this time for the Aviva brief and were recognised as best in year for their work. To feature once in a competition as tough as this is quite an achievement but to feature in two categories is almost unheard of, so a double congratulation is in order. Because the girls did so well they have been invited to join the D&AD Graduate Academy where they will attend seminars, lectures and workshops with leading industry figures as well as gaining work experience at some of the best agencies in London.


As you may remember students from the University of Lincoln Creative Advertising programme were also successful in last year's awards in the Integrated category. To reach this level of achievement students require dedication and analytical thinking as well as a touch of inspiration, so well done girls and here's to next years competition.

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