The apprentices

Last week saw the Level 2 students do a real presentation to clients for the Amazon Kindle E-reader.

The students prepared an enormous amount of work in a wide range of media for a very tricky brief. Having been thoroughly briefed on how to deal with clients effectively, the pressure was on to give a skillful presentation.

Everyone rose to the challenge and presented their different campaigns in a professional and confident manner despite the tough questioning from the clients.

All of the panel were very impressed with the work and the whole process has raised the bar for the students.

No pain, no gain.