More great alumni news from the University of Lincoln Creative Advertising course!
Creative team Tom Smith and Darren Urquhart who graduated from the course in 2008 and now work at Ogilvy, London have just completed the new Ford TV ad:-
According to the team the idea of the 'ampersand ad' was to show that customers get more as standard with Ford, such as alloy wheels & air conditioning & quick-clear windscreens & Easy Fuel technology &, &, &...
The TV shoot took place over two days all across London, including an overnight session with a time-lapse vehicle also filming separately. The ferris wheel was created in post-production and tracked-in to the real footage afterwards. Two versions of the ad have been created, one for the Fiesta and one for the Kuga, featuring the music 'Rockist Part 1' by School of Language.
In addition to the TV ad that's showing on a TV near you at the moment the pair also created a special-build billboard to further enhance the campaign:-
An effective, simple idea that has been very well executed. Nice one, chaps! You're doing us proud.