Second years visit London ad agencies

Two weeks ago the second years visited the following top London agencies with Mike and Gyles: AMV BBDO; Isobel; Inferno and RAPP - a very wide ranging selection of different ad agencies who had kindly agreed to speak to us.

In the morning Mike took half the second years to visit Isobel where Account Manager Juhi Mehta had organised a superb session. People from all departments of the agency talked to the students about their roles within the agency and how Isobel approaches advertising. Agency founders, Paul Houlding and Creative Director Rob Fletcher gave great talks on the business and how to get a job in advertising. It was very kind of the agency to devote so much of their time and energy to the visit and the students even received a free goody bag! What more could you want?

The staff at Isobel go OldSkool

Whilst that was taking place, Gyles visited AMV BBDO with the other half of the second year group. Creative Director Mark Fairbanks showed work completed for the Metropolitan Police and Walkers Crisps and spoke about the 'extending' nature of advertising: how the digital revolution is transforming the way agencies work, the work they produce for their clients and ways that the industry is evolving to take advantage of the emerging opportunities. Amy Daniels then showed the group the Creative Department and the new ground floor 'snug' that has just been completed.

Gyles making his group freeze for a little longer before going into AMV BBDO

In the afternoon Mike and the AMV group went and visited Inferno who just happened to be having a 'Mad Men' day where everyone in the agency turned up to work in classic 60's Madison Avenue attire.

Inferno greet us all in style.

Despite having just finished a long meeting, Digital Creative Director Tim Palmer gave a great talk on the role of 'digital' in advertising, now and in the future, showing some great examples of digital at it's best. This gave the students a great insight into the huge potential of this medium. Lincoln University Creative Advertising graduates Ruud Kool and Brooke Cutmore, who are currently on work placement at Inferno, were also on hand to answer any questions.

This was a very productive visit and Inferno was a great contrast to the morning session at AMV.

Meanwhile, in west London, Gyles and the Isobel group visited full service ad agency RAPP in Hammersmith. Executive Creative Director Barney Cockerell showed us the work they have recently completed for Cancer Research UK, Unicef, NSPCC, Bacardi, Crisis and Skype. After that Barney had organised a full afternoon of speakers from a wide range of departments in RAPP including Media, Data, Account Management, Planning, User Experience, Operations and Creative. It really was an incredibly informative (and sometimes complicated and scary!) insight into who does what in the agency and the range of relationships between different departments.

Here are some shots of the RAPP offices:-

As you can see from all of this, the second years experienced the full range of London ad agencies and learned a great deal from the senior people in some of the top companies enabling them to understand what it takes to land a job in this wide ranging and exciting industry.

Thank you to everyone who made these great visits possible.