Tuesday, 11 January 2011

Socially responsible live project for third years

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Back in September the Creative Advertising staff team were approached by North Lincolnshire Safer Neighbourhoods to create and produce a live advertising campaign.

Safer Neighbourhoods is a partnership between the emergency services; Councils; and public, private and voluntary sector agencies. These organisations work together to reduce crime, social disorder and substance misuse (see here for more info).

It was decided that University of Lincoln Creative Advertising students would produce an integrated public advertising campaign for the local region (poster, direct mail, press, radio and environmental ads) to raise awareness of the support services available to victims of domestic abuse.

During December the project was run as level 3 student competition that kicked-off with Stuart Minto and Debra Winning from Safer Neighbourhoods coming in to the studios to brief the students. Two weeks later they visited again to judge the shortlisted client presentations, recreating a professional scenario and environment.

Working with the Creative Advertising staff team, Stuart and Debra selected the winning campaign of Claire Rivett and James Rose and they will now start production with a launch date set for the end of March.

Winning team Claire Rivett & James Rose

Following the client presentations, Debra Winning (Domestic Abuse Strategy Manager) said:-

"I was very impressed by the quality of the presentations and the standard of the work. All the presentations were clear in what they wanted to convey and the thought behind the process was very imaginative."

"All of the presentations were exceptional and it was an extremely hard decision to make to choose the winning campaign. The campaigns showed an extensive amount of work had been done by the students and an understanding of the thoughts of victims. All were a credit to the course."

As you can see, this is a very exciting live, socially responsible and industry engaged project. Watch this space nearer the launch date of the campaign in March for more news and to see the final ads.

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