Wednesday, 13 July 2011

Creative Advertising Final Show - A Review

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As you'll know from an earlier post about the Private View, another year of BA (Hons) Creative Advertising at the University of Lincoln has come to an end. The level three students have left, some have already walked straight into placements at some great ad agencies and this year's final show was generally regarded to be the best exhibition yet.


Having adopted an approach to 'educate' the visitors to the show, the staff and students used the show to help parents and colleagues understand what it is we do, how we do it and why we do it the way we do. This year's show had the title 'What is Creative Advertising?' and each team (or single) displayed their very best ads at a very large size alongside their assessment portfolio.

Punctuating the exhibition there were six large statement posters explaining the central ethos, themes and ideas of the Creative Advertising programme:-



You see, as our graduates and regular readers of this blog will know, it's all about the ideas. It's about grabbing people's attention and showing them something smart, seductive and convincing. Something they want to show'll somebody else. Something they'll remember.





This year, as well as showing very large ads we also put on another glorious display of Self-Promo films.

These are just a few of the films on offer. They give a good and accurate taster of the way the whole project works. Short, snappy but memorable pieces of work that raise a smile and give you a grasp of the way each team works, what they're about.

James and Neal


Chloe and Wil


Adam and MJ


Scott and Alice


Bjorn and Sophie


But, of course, when all is said and done (cliché 1) and at the end of the day (cliché 2) the super talented students, about to take the marketing and communications industry by storm, got the chance to practise their DIY skills and dismantled the exhibition. Teamwork, you see, that's what it's all about.



Anyway, you've seen enough -

-back off-


Show's over.

Heroes, every one of them.

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