Having adopted an approach to 'educate' the visitors to the show, the staff and students used the show to help parents and colleagues understand what it is we do, how we do it and why we do it the way we do. This year's show had the title 'What is Creative Advertising?' and each team (or single) displayed their very best ads at a very large size alongside their assessment portfolio.
Punctuating the exhibition there were six large statement posters explaining the central ethos, themes and ideas of the Creative Advertising programme:-
You see, as our graduates and regular readers of this blog will know, it's all about the ideas. It's about grabbing people's attention and showing them something smart, seductive and convincing. Something they want to show'll somebody else. Something they'll remember.
This year, as well as showing very large ads we also put on another glorious display of Self-Promo films.
These are just a few of the films on offer. They give a good and accurate taster of the way the whole project works. Short, snappy but memorable pieces of work that raise a smile and give you a grasp of the way each team works, what they're about.
James and Neal
Chloe and Wil
Adam and MJ
Scott and Alice
Bjorn and Sophie
But, of course, when all is said and done (cliché 1) and at the end of the day (cliché 2) the super talented students, about to take the marketing and communications industry by storm, got the chance to practise their DIY skills and dismantled the exhibition. Teamwork, you see, that's what it's all about.
Anyway, you've seen enough -
Heroes, every one of them.