Wednesday, 18 July 2012

Graduate TV campaign goes live.

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University of Lincoln Creative Advertising graduates Brooke Cutmore and Ruud Kool have been very busy over the last few months creating a TV campaign for Moo.com.  The pair, who work at Creature London have collaborated with animators to create a visually arresting campaign which is currently on air across the UK, we'll let Ruud explain more in his own words.

"So far, we've made four ads for Moo.com, as you might have seen two of them are already on air in the UK. The other two are soon to air in the United States.

The idea for the ads was to let influential entrepreneurs tell their story, and encourage others to start something remarkable themselves. All people featured in the ads did actually start their business through Moo.com, as they had their first business cards printed by the company. So the truth is that Moo.com was there in the beginning.


Part of Brooke and Ruud's campaign for Moo.com

In the process of making the ads, we spent hours and hours in the studio, interviewing a number of interesting entrepreneurs both here in the UK and in the States. We asked them about how they started out, how they came up with their big idea, what the ups and downs where in the process, and most importantly, what advice they'd give other budding entrepreneurs. We ended up with hours of talking, that we reduced to 25 second sound bites. Which we then animated.

We worked with a French director/animator called Steven Briand. He originally created the video below which was a key inspiration for the art direction of the ads.



Keep an eye on moo.com/remarkable to catch the two American ads when they go live!"

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