Extraordinary RFL work by Josh & Steve

Past graduates from the University of Lincoln's Creative Advertising programme Josh Dando and Steve Dodd have recently completed a visually impressive campaign for the Rugby League.

Creative team Josh and Steve – who work at ad agency VCCP in London – graduated from the programme in 2010 and have created a campaign called 'The Rugby League of the Extraordinary' to bring the sport to new audiences in a dramatic and compelling way: Sam Tomkins dodges great balls of fire; Eorl Crabtree shoves a skip and James Roby does pull-ups with chains around his waist in a bid to persuade the public to enjoy the feats of strength and power they can expect to see on the field. 

The film includes a specially created soundtrack by Adelphoi Music.

The campaign went live last week and already features on the I Believe in Advertising website as well as being Campaign's and The Drum's ad of the day last week.

You can read some of the publicity on the RFL website and view the new 'Extraordinary' website here.

As well as the film, the campaign includes billboard posters that feature some of the 'Super Heroes' of the Rugby League:

And to finish, here are some behind the scenes photos of the film shoot:–

I'm sure you'll agree, this is very dramatic and effective work. Nice job, Josh and Steve, nice job.