Incredible St John Ambulance ad by Charlene

If you haven't sen the new St John Ambulance ad, Helpless, then we strongly recommend that do so now!

It was created by Lincoln Creative Advertising graduate Charlene Chandrasekaran and her creative partner Dan Morris who work at BBH (Bartle Bogle Hegarty). You can read more about the campaign on the BBH website.

The hard-hitting new campaign film draws a startling comparison between the number of people who lose their lives each year due to cancer, and those who die in situations where first aid could have given them a chance to live.

Wonderful and gut-wrenchingly powerful stuff, Charlene. We love it.