Culture

Vix creates new Barclays Premiership ad


Past graduate of the Lincoln Creative Advertising programme Vix Jagger, who works at Bartle Bogle Hegarty, has just finished writing and art directing a new TV advert for the Barclays Premiership with her creative partner Ric Hooley.

You can see the ad here.

The TV ad, called 'thank you', airs today on UK TV and digital channels. The ad is framed as a thank-you to the fans whose support makes the game so popular. It follows individuals, families and friends as they make their way to support their team.

Vix and Ric are currently completing the global version of the ad that will take a similar tone as the UK spot, appealing to people across the world that support UK clubs with equal fervour.

Benito Montorio directed the ad through Blink.