Thursday, 31 October 2013

Vix's Barclays Premiership campaign continues...


Following on from the post on this blog in August about Lincoln Creative Advertising graduate Vix Jagger, with her creative partner Ric Hooley (who work at ad agency BBH), creating the 'thank you' ad to English fans for the Barclays Premiership, we have an update...

...the latest ad in the campaign will be aired this week. In this ad Barclays thank the far-flung fans around the world for supporting their Premier League teams.

The spot features an Arsenal-supporting father and son in Africa, a group of Tottenham Hotspur fans in the US and a Manchester United follower in Hong Kong, and shows the effort they make to get behind their teams. A voiceover says: 'Long-distance relationships can be the hardest.'

The work was directed by Seb Edwards through Academy.


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