Featured in this week's Campaign is the new work from one of our oldest graduate teams, Stu & Sean. They were 2 of the 11 first ever graduates from the course when it was called BA (Hons) Advertising Art Direction. They now work at Dare (Campaign's digital agency of the year 2003, 2004, 2005 & 2007) and have produced this as part of the 'All your mates in one place' campaign for Vodafone:
This is what it says in Campaign:
"Vodafone has created 1,400 branded circles on streets across the UK as part of a new campaign to promote its new Vodafone 360 service. Devised by Dare, the ambient campaign encourages consumers to invite as many friends as they can to stand in and around one of the circles, with the team with the most people in one place winning a £36,000 experience of a lifetime prize. There will also be daily prizes of £360 for the most people in a circle and the most creative entry that day. A microsite has been set up to raise awareness of the contest, which will also be promoted through social network sites and a viral, starring Lewis Hamilton and members of the England cricket team."
Nice work Stu & Sean > hope to see you back in Lincoln soon! Keep spreading the good word...
