Thursday, 27 May 2010

Hot on the heels of the D&AD Student Awards comes yet another highly successful foray into competition land.

The Lincoln BA (Hons) Creative Advertising course has done fantastically well in this year's YCN Student Awards with a large number of winners spread across a range of categories. Level 2 students as well as Level 3 students were amongst the winners.

Many congratulations go out to the following students:-

Category: ActionAid
Sian Jensen
Jenny Eltringham & Mirlah Thornley

Sian's ActionAid work

Jenny & Mirlah's ActionAid work

Category: Department for Children, Schools and Families
Rachel Hardy & Sarah Jansons

Sarah & Rachel's DCSF work

Category: engage Mutual Assurance

Dennie De Wever & Diogo Barroso
Amy Sayles & Becky Fuller

Dennie & Diogo's Engage idea

Category: Feel Good Drinks
Hollie Bax & Brittony Collins
Sophie Browness, Harriet Russell-Vick & Chloe Fordyce

Brittony & Hollie's Feelgood storyboard

Chloe, Harriet & Sophie's Feelgood storyboard

Category: P&O Ferries
Peter Ioulianou & Ollie Agius
Amy Westbrook & Pieter Konickx
Charlotte Gibling & Vicky Daley

Pete & Ollie's P&O work

Amy & Pieter's P&O work

Charlotte & Vicky's P&O work

Friday, 21 May 2010

It's D&AD Awards time again and we're very happy to congratulate some of our Level three students on their success at this years Student awards.

Josh Dando and Steve Dodd have been nominated for an award for their work on the Mini brief. The boys created a campaign emphasising the exclusivity that the huge range of options gives Mini customers.

Part of Josh and Steve's Mini work

As well as Josh and Steve's success we also have a number of other students whose work has been recognised and been included in this year's prestigious online annual.

Lara Kokolski and Maria Vyukhina also did some great work on the Mini brief and their hard work got them in the online annual.

For the Metro brief we have quite a few entries recognised in the annual, so well done to Alice Keegan and Ade Matthews, Stefan Van Zoggel and Neil Ritson as well as Danielle Seal and Alice Parsons.

This is a great result for the University of Lincoln's BA (Hons) Creative Advertising Level three students. For them to do so well in what is the most prestigious and competitive student competition in the world is a great testament to the quality of the work they are producing.

We are expecting the YCN competition results to be announced next week, so fingers crossed for even more success stories.

Part of Lara and Maria's Mini work

One of Alice and Ade's Metro ads

One of Stefan and Neil's Metro ads

One of Danielle and Alice's Metro ads

Thursday, 20 May 2010

Whilst the third years were busy rearranging the studio, building the show, painting everything black and hanging their work, the staff team were assessing the first and second years, followed by individual feedback tutorials.

And now, finally, we're onto the big one: the final assessment for the third years.

The area is sealed off to everyone but the assessors and final grades are being discussed, discussed again, and finally being decided on. There's a lot to do as we read essays, look at support work (research into products / target audience / ideas that never made it /development of ideas) and pour over the final ads and campaigns. It's a very important time and so we take our time, consider and question everything.

The course external examiner Chris Waite (who runs the MA Creative Advertising course at Falmouth) visits us in the middle of next week, so we'd better get a move on.

No pressure.

Sunday, 16 May 2010

The level 3 final-year-show is SO nearly finished!

And, for the first time, we can reveal that the title of the show is "33 Paths to Advertising Nirvana".

Each of the teams/singles have creatively named and explained their own personal advertising 'belief system' - explaining the way of working that helps them achieve advertising enlightenment, as it were. After all, we're all trying to reach the same advertising goal of creating great ads, but we all follow different paths to get there.

At the start of last week the students were photographed as the 33 different leaders of their particular creative organisiations in their chosen uniform/costume. And very cool/weird/frightening/amusing they looked too (delete as appropriate).

All of a sudden the show theme brilliantly began to come to life. As you'll see in these few shots from the photoshoot...

The leaders of the 'Seekers of the Lost Laugh' organisation

Founders of the world-famous 'Practitioners of Speed'

The feared leader of the 'Defacers of the Subordinate'

The original founder of the 'Restless Travellers of the Ever-winding Path'

The respected 'Soldiers of the Eternal List'

The leaders of the The Sugaristics Society

The Temple of the Divine Balance

And then it was time to hang the work...

Thursday and Friday last week saw students armed with spirit-levels, sticky fixers and sweaty hands to hang their work onto the black display boards as you can see in the following photos:

It's looking REALLY good. Just the finishing touches and the hanging portfolios to go and it's all done.

The end is nigh...

Wednesday, 5 May 2010

Pippa Harrigan graduated from the Lincoln Creative Advertising course two years ago. She was great: bubbly, fun, serious about advertising but crazy enough to dress-up as Barbie for the final year show. After she left Lincoln she did the post-graduate course at Watford where she met her creative partner Andrew (who has a writing background from studying at Leeds).

They left Watford last year and went straight into a placement at VCCP for six months.

According to Pip, "It was a great first placement as they give placement teams a lot of responsibility. We would definitely recommend any team starting out to try it there."

Following their placement at VCCP they went to Albion:

"We found working there a bit of a shock at first as it was so different to VCCP, but different in a good way. We quickly settled in there and after four weeks we then got hired."

"I would especially like to thank Gyles and Mike from Lincoln and Tony and Mike from Watford for all the help they gave us on our journey."

Pippa and Andrew have kindly offered the following advice to graduates:-

1.Work hard and be a nice person.

2. Also stay positive (it can be quite a testing experience trying to get into advertising but the great thing about advertising is if you keep trying you will get there in the end).

Well done Pippa (and Andrew!). You're doing us proud! Keep up the great work and we look forward to catching up with you soon in London.

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