Thursday, 9 June 2011

Safer Neighbourhoods campaign goes live!

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As you may remember from an earlier post, this year's live client project was with North Lincolnshire Safer Neighbourhoods to raise awareness of their support services for victims of domestic abuse.

Safer Neighbourhoods is a partnership between the emergency services; Councils; and public, private and voluntary sector agencies. These organisations work together to reduce crime, social disorder and substance misuse. The project provided an excellent opportunity to develop a working relationship between the Public Sector and the University.

This began as a Level 3 student competition kicking off with Stuart Minto and Debra Winning from Safer Neighbourhoods coming into the studios to brief everyone.

Three weeks later they visited again to judge the shortlisted client presentations and selected the winning campaign of Claire Rivett and James Rose.

James and Claire admire their first billboard.

The second billboard in a campaign of three.

Claire and James produced the campaign that went live on the 16th of May 2011, comprising radio ads, billboards, posters, leaflets, beermats in local pubs and computer desktop images for sector staff.

Beermat front and back

This very ambitious and successful project has given the students valuable industry experience of client meetings and presentations; media and budget planning; art directing photoshoots with freelance photographer 'Spadge' (Sarah Whittaker, one of the course's past graduates); working in a professional sound studio and producing final artwork to tight print deadlines.

Claire and James stand in front of their work in Scunthorpe.

Well done to Claire and James and thanks to North Lincolnshire Safer Neighbourhoods for the opportunity to work on such a socially and ethically responsible project.

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