Thursday, 4 April 2013

London Week - 4Creative

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Following on from the last post, here's a student review of the third year's recent visit to 4Creative.

4Creative - Becky Chapman


On Friday morning we were given the opportunity to visit 4Creative, the in-house advertising agency for Channel 4. It was a completely different setup to the other agencies we had visited that week, they are more of a production company that does their own advertising.

Lily, Mike & Greg

We met by past Lincoln Creative Advertising graduates Greg & Mike and they had arranged for us to have an extremely useful talk from Ed Webster about the type of work they produce, from TV promo trails to direct mail books sent out to fans and we heard many stories about the Channel 4 celebrities he'd had the opportunity to work with.

A rather excited Liam

It was very helpful to see an agency that follows their work through from concept to final execution, the quicker-than-normal turnaround of work and also the wide range of projects they produce from comedy for E4 to the more serious documentary work for More4.

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