A New Dawn

Sam Brown Abreu struts across the CA Studio. 

Every year we welcome a new bunch of hopefuls into the Creative Advertising studio. Each of these young apprentices arrives with dreams of greatness and all are ready to be moulded into future creative warriors.

So, how do we test them out on day one?

Well, we make them prance up and down in T-Shirts they have designed themselves so the second and third years can film them, of course. But not any old T-shirts, no, these were T-shirts they had designed to communicate something about them, their values, hometown or background.

Ryan Delaney and Suzi Paddison show off their work do Kieran Clayton and Sarah Draycott

Let's call it an initiation and a valuable one to boot.

By abandoning their fear of looking silly and throwing themselves into the action they quickly dropped barriers and, unbeknownst to them, have now started the journey to becoming creatively open.

There is a method to this madness.

Congratulations to Kieran Clayton and Masha Shukkore who designed the winning T-shirts.

And if you are interested in how the first years did with this last year, take a look at the 'Eager Young Minds' post from 2010 here.