Wednesday, 13 February 2013

The Great Debate

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Viki 'what are you looking at' Willis in full debate mode.

In order to be good at Creative Advertising you need to be able to construct a good argument. Constructing good arguments requires looking at things from all sides and only when you fully understand your subject can you create innovative and persuasive advertising strategies.

That's why the Creative Advertising course holds an annual Great Debate competition between the Level 1 and 2 students. The students have to know the subjects they will be debating inside out and be able to present an equally good case for and against their subject matter. The students don't know which side of the argument they will be promoting until they enter the 'debating arena' and only have a couple of minutes to compose themselves before the battle of minds begins. Preparation is key and the students that have done the most extensive research will inevitably progress the furthest in the competition.

'A-Levels easier to pass now, yes or no'?

 
 'Which would win, a horse-sized duck or 100 duck-sized horses?'

The competition runs at a hectic pace with second years and first years squaring off against each other whilst the third years sit in judgement and decide which teams proceed into the next round. The questions range from the esoteric to the plain bizarre and a successful debater doesn't allow their personal feelings to enter into the discussion – it's all about creating the strongest argument.

After much heated debate thirty six teams were whittled down to just two, Joe Lovett & Becky Cartey Vs Harry Price & Alicia Job making up an all first year final. After a titanic struggle Joe and Becky emerged as this years Great Debate champions and will get the chance to defend their crown in next years competition.

 
Two Norwegian internationals were on the first year team this year.

 
180 minutes, 36 teams and 5 debates all leading to...... the final!

All this debating is great practice for developing a sound advertising brain and keeps everybody sharp. Now, which is best, poster advertising or social media?

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