Friday, 13 December 2013

Second years visit Ogilvy

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Ogilvy's rather swanky offices in Canary Wharf, London

Here's level 2 Creative Advertising student Abigail Wither's report on the recent student visit to Ogilvy in London:–

“On Friday 29th November 2013 level two Creative Advertising students visited Ogilvy & Mather in Canary Wharf, London. We sat in some very cool chairs and met some very cool people.

“The visit was run by Tom and Daz who graduated from the Lincoln's Creative Advertising course five years ago. They reinforced all the advice that Justin, Mike and Gyles keep giving us on the course: observations lead to insight; commitment is critical; always keep it simple and aim high. It felt great actually sitting in an ad agency rather than siting in the studio in Lincoln.

The second years admiring Ogily's creative decor.

“Tom and Daz carefully explained the structure of Ogilvy and talked us through the various stages of creating an advert from the initial briefing to every level the idea goes through before it's actually produced. We learned about traffic, client presentations, TV production, digital executions, being on-set, production and, naturally, finance.

“As part of the visit Tom & Daz arranged people from different areas of the agency to come and speak to us: 

–  Will Smith, Account Executive, whose role is to bridge the gap between the creatives and the client.
–  Kim Parrett, TV Producer, who works with the creatives to make their ideas into a TV ad (who also reminded us that we should never be frightened to say ‘I don’t know’ because she still says it and that’s the only way we are going to learn).

Kim gives the students some great advice.

“We also got to meet Mark Doyle, Project Director at The Blue Hive, responsible for all of Ford's marketing, who reminded us to never be arrogant and always be willing to learn. 

“I could write for hours on everything we learnt, but overall it was a very eye opening and incredibly informative visit. Thanks to everyone involved.” 

Thanks Abbie. And a huge thanks to Tom and Daz who organised everything and made the visit so worthwhile. Cheers guys!

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