Wednesday, 20 April 2016

Ex-Lincoln CA students bring back composed photography

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Ikea Klikk, the app that only gives you one chance to get your photograph right.

Ex-Lincoln Creative Advertising students James Boomsma and Bjorn Conradi have been busy creating an app for Ikea that only allows the user to take just one picture. The point of the app is to bring thought back into the composition, timing and lighting of a camera shot, rather than just rattling off a lot of shots, selecting the best and then editing it afterwards.

The team helped create the work at DDB Brussels in order to promote Ikea's 2016 art collection of work by famous photographers. The app called Klikk (Dutch for Click) is a very clever idea that really gets to the heart of taking a good picture, the article by adweek explains more about the concept and it's execution. Say cheese.

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