Iris Urgent Genius Weekender

Back in February, University of Lincoln Creative Advertising level 3 team Philippa Beaumont & Artur Faria were invited to be part of the ad agency Iris' Urgent Genius Weekender in London.

This is what Philippa wrote about the event:-

'Iris hosted the event and for 3 days we worked within the agency creating some urgent work that could possibly be genius. There were people from all areas of the creative industry, Hollywood scriptwriters, improv actors and some advertisers too.

'The whole point of the weekend was to create content and get it out there fast, so there were a few late nights and some very quickly learnt After Effect skills put to use. It was a great chance to go a bit creatively crazy and just do something entertaining!

Philippa storyboarding

Things were getting particularly peculiar on set!

'In our final idea the minions from Despicable Me made several appearances (see above), even punching Justin Bieber at one point!

'The weekend ended with a wrap party with beer and pizza and a chance to see some of the entries from the weekend.

'We meet a lot of great creative people, our creativity got a fresh boost and we learnt that sometimes it pays to just get your idea out there!'

Artur in production mode